You may develop your website before anyone. And you did it before any of your current competitors. But now the technological advancement and many other factors are compelling you to redesign your website. Now you would like to redesign your site. a great redesign is really a huge success as well as can be a flop. For that reason, we set out to some basic directional idea for any kind of inbound marketer. Use these for your website redesign plan and make a successful web site redesign. It may that you are using an agency or you are redesigning by yourself your site the guideline will assist you strategize the website redesign in a manner you want it.
\nWe have identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze. But none of the latter six stages will be effective without putting a lot of focus on that first stage that is strategy.<\/p>\n
Benchmark Your Current Metrics:<\/strong> Set Up Your Redesign Goals:<\/strong> Planning:<\/strong> Protect Your Search Engine Optimized Pages:<\/strong> An Eye towards the Competition:<\/strong> Take Inventory of Your High-Performing Assets:<\/strong> assets might include your: Like, if you end up removing a page from your site that has gathered a high number of inbound links, you could potentially lose a lot of SEO credit, which will make it gradually difficult for you to get found in search. Keep in mind that many web designers do not consider this step because they are neither marketers nor SEO specialists. So carefully choose and build your website that not only improve the look and functionality but also keep your SEO as it is or may be enhanced.<\/p>\n Sources:<\/p>\n http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33924\/How-to-Develop-a-Website-Redesign-Strategy-That-Guarantees-Results-Free-Template.aspx You may develop your website before anyone. And you did it before any of your current competitors. But now the technological advancement and many other factors are compelling you to redesign your website. Now you would like to redesign your site. a great redesign is really a huge success as well as can be a […]<\/p>\n","protected":false},"author":1,"featured_media":1799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[37,30],"tags":[31,40,41],"class_list":["post-1798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-website-development","tag-best-web-design-company","tag-web-development-company-bangladesh","tag-website-redesign"],"_links":{"self":[{"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/posts\/1798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":1,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/posts\/1798\/revisions"}],"predecessor-version":[{"id":7763,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/posts\/1798\/revisions\/7763"}],"wp:attachment":[{"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/media?parent=1798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/categories?post=1798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/61.247.189.150\/rt\/wp-json\/wp\/v2\/tags?post=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBefore you begin planning your redesign, know and record your current performance metrics. Start by analyzing your existing site over its history in areas like:
\nNumber of visits\/
\nNumber of visitors\/unique visitors (per day)
\nTop pages that receive traffic
\nTime on site (average)
\nTop-performing keywords (in terms of rank, traffic, and lead generation)
\nNumber of inbound linking domains
\nNumber of new leads\/form submissions (per month)
\nTotal amount of sales generated (per month)
\nTotal number of pages indexed
\nMake note of the tools you used to identify each of these particular benchmarks. Because you will want to use those same exact tools when collecting post-design metrics. Otherwise, you will be comparing apples to oranges.<\/p>\n
\nWhy you want to redesign your website? there should always be a good reason behind it. It is not just about how your site looks, but rather how it works. Be really clear about why you are doing the redesign. Fix some goals and tie those goals to measureable results. Then communicate your goals with your team, designer, or agency. Here you may find some reasons:
\nIncreasing number of visits\/visitors
\nReducing bounce rate
\nImproving domain authority
\nImproving number of new leads\/form submissions
\nImproving total amount of sales generated
\nEnhancing current SEO rankings for important keywords
\nMany of these metrics-driving goals are dependent on one other. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site’s bounce rate.<\/p>\n
\nLike strategy, planning is all about the specifics. Here you will do the frame work for your website redesign. According to you need make the specific planning to improve your site.
\nWhat specifically is missing from your current website? Sometimes, a website simply needs a simple visualizing changes, and sometime it needs complete technological up gradation, but keep in mind that there are plenty of outdated websites raking in major revenue online. Even if you have nothing obviously dysfunctional to fix, a redesign is the perfect opportunity to optimize your whole site to give it a fresh and better look for the new customers.
\nWhat is your marketing strategy? This is one of the most important points to define in the strategy and planning stages. What will your marketing strategy be? If your number-one goal is building an email list, your website could look much different than if your marketing strategy is focused online sales or channeling users to your online store. Most websites can be adjusted to facilitate a given marketing strategy, but doing a dedicated redesign is the perfect opportunity to customize your online platform specifically for your online strategy.<\/p>\n
\nThe rank on search engine and getting found is very important cause if you have a great site but no one is coming in your site then how can you increase new leads and how you convert them into sales? So keeping the SEO in the mind you need do some basic things before you redesign your site.
\nkeyword research is very important. For every page on your newly designed site, pick one keyword\/topic that the page will focus on. consider adding new content and pages to your website that address those particular keywords and topics that are neglected on your existing website.
\nBenchmark all of your most search-valued pages.
\nUse your marketing analytic to figure out which pages receive the most traffic and inbound links, convert the most leads, and ultimately cover the most influential topics in your industry. If you plan to remove, make sure you create the proper 301 redirects. Carefully Make a 301 redirect strategy. Because 301 redirects are very important in terms of retaining the traffic and link.<\/p>\n
\nWhile we do not recommend preoccupying over your competitors, it can help to know how you relate. Run your website through different free Marketing tools to generate a report card of how your website and marketing is performing. Take a look of the prominent competitors of your business and see how they are applying their ideas to their new or old website you might find some ideas that really works for you.<\/p>\n
\nWhereas a redesign is a great way to increase the performance of your website, unfortunately, there are also numerous ways in which it can upset you. Your current website likely contains many high-performing resources that you have been building up for a long time, and losing their effectiveness because of a redesign can severely damage your marketing results. For instance, such<\/p>\n
\nMost shared or viewed content
\nHigh-trafficked pages
\nBest performing\/ranking keywords and associated pages
\nNumber of inbound links to individual pages<\/p>\n
\nhttp:\/\/blog.invisionapp.com\/7-elements-of-a-website-redesign-process\/
\nhttp:\/\/cdn2.hubspot.net\/hub\/53\/file-13220778-pdf\/docs\/ebooks\/10-step-checklist-website-redesign.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"